Markets have evolved over the centuries, and we see this from open market places to specialized stores and franchises. Now that we are in the 21st century, markets have now entered the digital world. Having an online business has proven to be a very profitable venture, and one of the most obvious examples here is Jeff Bezos and his multi-billion dollar Amazon empire. Of course, this is a success story we are referring to here, and it is important to remember that there are a lot of people that struggle to maintain their business in comparison. If you want to stand out as a small business owner, then you need to be sure that your website is at the top of the result list of a search engine or else it will just get lost.
There are thousands of search hits with every Google search, and when there are so many websites offering the same service, you can end up ranking lower in the Google algorithm. Most people barely look at the websites after the first page of their Google search results. This is where SEO comes in to help you out. Search Engine Optimization (SEO), like the name suggests, allows for businesses/websites to show up in search results, and the content is designed to complement the search engine’s usual algorithm. As a result, your website ends up making the top of the search engine’s result pages. When your website is at the top of the results page, then more people are likely to visit your website, which means you will draw in more traffic to your website, which further improves your website’s chances of staying at the top of the results everytime, and, more traffic means there is a higher likelihood of people buying from your website or availing whatever services are being offered.